Leshop.ch IA Redesigning (15k daily users)
Company: leshop.ch (The leading Swiss online supermarket) Role: UX & Design Lead
01 THE CHALLENGE
We redesigned the architecture of the product catalog since it grew so much and became very difficult to browse. The users also did not have the possibility to refine their search since we did not set up any filters at this point.
During many years our catalog was growing up to 33 main entrances, 300 secondary ones, and +3040 third entrances… 😮
How did we manage to restructure the information architecture?
02 THE SOLUTION
User-friendly IA & navigation
We realized that we had many specific categories but lacked spaces to inspire our clients (for example a space with only best deals, important brand offers, etc..). Implementing a Shop in Shop approach allowed us to generate value and confidence to our customers.
We did 2 days of usability test moderated by the agency Ratio in the heart of Lausanne and recruiting test users by TestingTime.
03 THE RESULT
Smooth user flow and consistent design
After 6 months of work, we managed to implement the project and offered a brand new proposal with a smart categorization system focused on our customer's needs. The filters that we’ve integrated helped the customers to fill their cart more efficiently.
10.6%
Users use the filters in the search after implementation
+20%
Increase the possibility of purchase in search after implementation of filters
+15%
Of the daily user's traffic on the Discounts & Organic pages.
+10%
Time save to fill a basket ready to checkout
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